Nike announces new and more colorful Nike

Nike has announced the new Nike+ Fuelband SE at an event here in New York City. The band now has some color, with the options of yellow, pink, or red accenting an otherwise black body. Besides the slightly updated design, there doesn't appear to be any new features. The band is still based around Fuel points, which is Nike's abstracted version of activity quantification.

The main improvement comes to the Nike+ system, which the company says has been refined over the past year to more accurately track different types of activities. The changes also mean that activities that shouldn't be counted are not, so there's no more cheating the system.

The company has added hourly move reminders and users can now a double tap on the device to show the current time. The app has also been improved, and now has a curve graph that encourages people to move every hour. Users need to move at least five minutes every hour in order to meet their goal. There's now an intensity level that shows points as users are working out or doing some other physical activity. These sessions can be named and shared with friends.

The new FuelBand SE is part of a larger Nike+ ecosystem, which also includes with the new Nike+ Moves app that was announced alongside the iPhone 5S. The app takes advantage of the iPhone's new M7 chip, which is able to track activity without quickly draining the battery.

The announcement comes shortly after Fitbit's announcement of the Force, a more advanced version of the Flex that features a more robust display. The Fitbit Force displays actual step count, with a default goal of 10,000 steps a day, as well as elevation climbed and calories burned.

The new Nike+ FuelBand SE will be available November 6th and will cost $149. There's still no Android or Windows Phone 8 support; only iOS and the Nike+ website.