a new generation of computers Kindle Fire HDX and HD tablet BY Amazon

It's been just two years since we introduced Kindle Fire, and the team is innovating at unbelievable speed. Today, I'm excited to introduce you to the all-new Kindle Fire family.

These are powerhouse tablets. We added the latest graphics engine, doubled the memory, and tripled the processing power with the most advanced 2.2 GHz quad-core processor. Our HDX displays bring together exceptional pixel density (up to 339 ppi), perfect 100% sRGB color accuracy, improved brightness, and dynamic image contrast. You also get up to 11 hours of battery life—17 hours when you're reading.

Even the largest new Kindle Fire—the 8.9"—is startlingly light. We re-imagined our design from scratch, with a new magnesium unibody and molded glass-nylon alloy. At just 13.2 ounces, it's 34% lighter than the previous generation.

Kindle Fire HDX is packed with hundreds of updates, including new email, calendar, and productivity apps, X-Ray for Music, Second Screen, and—in addition to streaming—you can nowdownload Prime Instant Videos and watch them offline.

Kindle Fire HDX also introduces the revolutionary new "Mayday" button. With a single tap, an Amazon expert will appear on your Fire HDX and can co-pilot you through any feature by drawing on your screen, walking you through how to do something yourself, or doing it for you—whatever works best. Mayday is available 24x7, 365 days a year, and it's free.

Mayday is one of those things that really has to be seen—
check out our upcoming TV commercials.

In addition to all the above, we're taking another step forward in our mission to make it possible for anyone to afford a Kindle Fire. The all-new Kindle Fire HD has the same display quality and processing speed of last year's high-end models and comes in at the breakthrough price point of only $139.