Full micro unique time , Sony has officially launched a series of new machines and A7 A7R We arrived at the Sony site later will also bring you live coverage of this unit.



Consumer Electronics Marketing Director -General, Mr. Tatsuya department came Omi speech , he used the Chinese simply made the opening speech of the event . Followed by the Department of Planning Director General - Mr. Hamaguchi efforts officially introduced the A7 and A7R . He said , Sony will be officially classified as a series of Nex cameras , after all collectively referred to as a Sony camera , a total of A and E both interfaces. In addition, he said , Sony will launch in 2014 a more professional product to replace A99 .

Let us look at the part of the body, Sony has launched three major new products , both the E-mount , full -frame- single , and a digital camera with high zoom RX interface 10 . First to introduce the first two, the new interchangeable lens A7R A7 , using the design of the E-mount interface , but also the series of the first full-frame camera. Sensitive part of the two elements are connected by a full frame CMOS sensor ExmorTM , also as previously reported 24.3 million on the A7 effective pixels ; α7R with 36.4 million effective pixels, and no optical low-pass filter. Image processor part BIONZTM X also uses a new image processor , the official said that in terms of processing speed faster than the previous generation of 3 times. speed of development is also improved by 35%.

section of the viewfinder , using a Tru -Finder OLED electronic viewfinder XGATM in our trial is also quite amazing . Of course, not all shooting environments are very good, and that Sony is also designed on both cameras dust / moisture from the body , as well as a variety of custom control functions . recording part , supporting AVCHD Full HD video recording 60p progressive, and with a volume control and HDMI output lossless, continuous recording up to 29 minutes. The government has also introduced a battery grip , improve endurance , do not worry you still need to replace the battery when you are shooting .

Of course , in addition to professional and A7 A7R addition, Sony also introduced a RX10 such a high zoom digital cameras . Specifications section , RX 10 with an opening of constant f/2.8 , focal length equivalent to 24 -200mm Zeiss lens . Entered the photosensitive element, it does not use APS- C sensor public , but with their own products RX100 / RX100 analogues II 20.2 megapixel BSI CMOS and a backlit inch sensor processor image is the Alpha 7 and 7R same and are based image processor BIONZTM X.

In addition to outside the body , Sony also introduced homeopathy five goals, A7, 28-70 kit lens , 35 f/2.8, f/1.8 55 f 0.24 to 70 3/4颗Carl Zeiss and 70 - G-200 f4 lens . There is a full-frame lens autofocus dedicated special adapter LA- EA4 .

As for prices, A7 as a stand -alone NT 44.980 million A7 Kit Lens ( with SEL28 -70 ) was 54.98 billion NT dollars , another A7R than 64,980 yuan alone RX 10 is priced at 34,980 yuan, these products are mid-November to meet you. This time we went on the side of the end of the report , after which we will send relevant evaluation , please do not miss it. Accessories for the price of the product concerned and the time of sale , you want to know the details you can see the details of the sale.

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